“Selfie Generation” Not Focused on Themselves: Majority of Millennial Parents More Interested in Saving for College
Last Minute Shopping Still a Thing: Quarter of All Parents Buy Gifts the Night Before
NEWARK, Del.--(BUSINESS WIRE)--With the holiday shopping season quickly approaching, Upromise by Sallie Mae surveyed parents to learn how they plan to buy gifts this year and what’s on their holiday wish lists. According to the survey, money for college is top of mind for parents, with two-thirds (68 percent) of all parents agreeing a contribution to their child’s college savings fund is the ideal gift. Of all parents, the survey found millennials prefer cash for their child’s college fund the most (78 percent).
Sallie Mae
Abigail Brooks, 302-451-0230
abigail.brooks@salliemae.com
@Upromise survey finds parents prefer cash for their child's college savings over the traditional gift this year.
