Dateline City:
NEWARK, Del.
60 percent of parents prefer more meaningful gifts for kids
American parents report they anticipate holiday budgets similar to last year and most will stretch their spending by shopping early and looking for deals, according to a survey of parents conducted by Upromise by Sallie Mae. When asked to identify their shopping persona, 33 percent of parents indicated they are Slow and Steady with Savvy Savers a close second at 30 percent. Black Friday Bargain Shoppers represent 22 percent, Under the Wires 11 percent, and Big Spenders are a rarity this year at 4 percent.
Language:
English
Contact:
Sallie Mae
Deborah Hohler, 617-454-6741
Ticker Slug:
Ticker:
SLM
Exchange:
NASDAQ
